We all understand the world through narrative - the stories we tell that explain the world and our role in it. Startups are just the same.
When it comes to engaging potential customers, partners, and investors, being able to tell a strong story about your startup can be crucial. Media coverage can play a big part in that... if you know how to handle the media.
Infinity team member and longtime tech journalist Martin SFP Bryant recently gave the quantum tech startups we work with a 90-minute primer on what journalists want and how to work with them to get coverage.
It covered:
- When and why to think about attracting media coverage
- How journalists and newsrooms work - what they're really looking for and what kinds of announcements won't be of interest
- The anatomy of a good press release and pitch email
- How to think about timing, embargoes, and exclusives
- PR activities beyond the traditional press release
...and more.
We provide expert sessions like this on a wide range of topics around building a startup as part of the Infinity programme. Look out for more in 2025.